TigerTime part of the mobile app changing the game for wildlife
Sep 18, 2015
Melbourne-based wildlife organisation, My Green World, is preparing to launch its charity-backed mobile game app that allows users to participate in virtual wildlife conservation scenarios. The mobile game, ‘World of the Wild’ will be in the Apple App Store this Sunday, September 20, 2015.
World of the Wild is partnered with 17 global charities including TigerTime and has gamified the concept of wildlife conservation, encouraging users to participate in real-world wildlife conservation and habitat restoration scenarios on a fun and educational app platform.
Users have the option of donating to any one of the partner charities and, importantly, each action that users take in this app represents a real life scenario that is carried out by the game’s partner charities all over the world.
In World of the Wild, every day people can participate in virtual wildlife conservation scenarios. Users can build their own wildlife sanctuary, and rescue, feed and provide medical care for a variety of animals, interact with other players, compete in educational pop quizzes, and meet some of the world’s most endangered species.
“Society’s disconnect from wildlife and environmental issues is particularly apparent within the mobile game market, which is home to thousands of apps that can often detract from real global problems,” says My Green World Director, Natalie Kyriacou.
"Current models of mobile games are focused on destruction and demolition, or otherwise have a strong zoo focus, glamourising wildlife in captivity. Users spend hours each day playing games with minimal value, so why not give them a game with charitable and educational values?" she says.
The game allows you to be a conservation hero and know that each of the organisation’s partner charities is working to replicate those scenario in real life.
This game seeks to bring issues such as wildlife endangerment and environmental degradation to the forefront of public conscience by engaging communities in an easily-accessible, fun, interactive mobile game.
"We're thrilled to be part of this exciting new game and hope that animal lovers and gamers everywhere get on board, have fun and help wildlife at the same time," says TigerTime's Vicky Flynn.
World of the Wild is available in the Apple App Store this Sunday (Sept 20), and is free to download.
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